
Smarter search, faster bookings. AI products built for travel
Digital solutions for tour operators and travel SaaS companies that need to scale without adding headcount.
Tell us about your projectTrusted by enterprises across Europe and the US:
Do you recognise
any of these?
Our AI Solutions for Travel
Pick the one that fits your operational challenge.
KnowHub
AI-Powered Knowledge Portal

Turn your guides and procedures into one knowledge base you can talk to. Get verified answers in seconds, on any device, in any language.
Centralizes guides and procedures into one database.
Zero hallucinations
Delivers information in any language.
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InProduct AI
AI Copilot for your SaaS

InProduct integrates directly with your codebase to generate real-time technical documentation and resolve complex user issues instantly.
Documentation Always in Sync
Context-Aware Chat
Zero Hallucinations
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SmartSearch
Semantic AI Search with Verification
Implement a search system that understands the traveler's needs instead of matching simple keywords.
Analyze object descriptions and user reviews, not just tags.
Checks each requirement and returns a proof of fact.
Integrates smoothly with your booking system.
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AI Interface Layer
ChatGPT-style on top of your platform

Upgrade your existing platform with a dynamic chat interface. Give users instant, natural-language access to your data without the need for a total system rewrite.
Natural-language data access
Embedded in your product
Grounded in your systems
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Beyond AI: everything else your travel business needs.
Full-Stack Digital Expertise for Travel Companies
WhatsApp Business API
Real-time trip alerts and AI-driven support delivered where your travellers already are.
→ Up to 98% open rate on booking updates. Up to 50% fewer repetitive support queries.
Industry Integrations (Amadeus & Sabre)
Direct connections to the leading GDS platforms for live inventory and flight management.
→ Your booking engine stays in sync with global travel data and airline availability.
CRM & Complaint Management
Centralized traveller feedback with automated resolution workflows for customer claims.
→ Faster response times, standardized handling, and higher retention rates.
Global & Local Payments
Checkout built for conversion, integrated with Stripe, Adyen, BLIK, and PayU.
→ Secure, mobile-first payment flow optimized for every market you operate in.
“
The SH design really hit the mark for us. It's simple, intuitive, and makes it easy for customers to see the benefits right away. This kind of clarity has helped us boost engagement in the program
“

Michał Jaworski
E-Commerce Director @Rainbow
Our client – Rainbow Tours
How we transformed a simple add-on into a scalable revenue stream.

Our process:
Discovery
Strategy
Design
UX audit of the current solution
Functional and visual benchmarking
Co-creation workshops with the client
Product strategy definition
Initial design
RITE testing
Refined designs
Discovery
UX audit of the current solution
Functional and visual benchmarking
Strategy
Co-creation workshops with the client
Product strategy definition
Design
Initial design
RITE testing
Refined designs
The Outcome
Successfully managed 969 excursions across 28 countries.
0%
Sessions
0%
Engaged sessions
0%
Engagement rate
0%
Page views
0%
Entrances
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Frequently Asked Questions
How does AI search improve booking conversion for tour operators?
Can your AI products integrate with existing travel systems like Amadeus or Sabre?
What AI products does SH offer for the travel industry?
How do you ensure AI responses don't return incorrect or invented information?
How long does it take to implement SmartSearch or KnowHub for a travel platform?
Is my travel data secure when using your AI products?
Do you work with travel SaaS companies, or only tour operators?
Got a system that's holding you back?
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