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Smarter search, faster bookings. AI products built for travel

Digital solutions for tour operators and travel SaaS companies that need to scale without adding headcount.

Tell us about your project

Trusted by enterprises across Europe and the US:

Rainbow logo
Chooose logo
Siemens logo
Toyota logo

Do you recognise

any of these?

SEO traffic is dropping month by month
Valid offers stay hidden behind wrong tags
Users expect chat search, not static filters
Helpdesk drowns in the same questions daily
Booking engine out of sync with inventory

Our AI Solutions for Travel

Pick the one that fits your operational challenge.

KnowHub

AI-Powered Knowledge Portal

KnowHub

Turn your guides and procedures into one knowledge base you can talk to. Get verified answers in seconds, on any device, in any language.

Centralizes guides and procedures into one database.

Zero hallucinations

Delivers information in any language.

Read more

KnowHub

InProduct AI

AI Copilot for your SaaS

InProduct AI demo

InProduct integrates directly with your codebase to generate real-time technical documentation and resolve complex user issues instantly.

Documentation Always in Sync

Context-Aware Chat

Zero Hallucinations

Read more

InProduct AI demo

SmartSearch

Semantic AI Search with Verification

Implement a search system that understands the traveler's needs instead of matching simple keywords.

Analyze object descriptions and user reviews, not just tags.

Checks each requirement and returns a proof of fact.

Integrates smoothly with your booking system.

Read more

AI Interface Layer

ChatGPT-style on top of your platform

AI legacy modernization

Upgrade your existing platform with a dynamic chat interface. Give users instant, natural-language access to your data without the need for a total system rewrite.

Natural-language data access

Embedded in your product

Grounded in your systems

Read more

AI legacy modernization

Beyond AI: everything else your travel business needs.

Full-Stack Digital Expertise for Travel Companies

WhatsApp Business API

Real-time trip alerts and AI-driven support delivered where your travellers already are.

→ Up to 98% open rate on booking updates. Up to 50% fewer repetitive support queries.

Industry Integrations (Amadeus & Sabre)

Direct connections to the leading GDS platforms for live inventory and flight management.

→ Your booking engine stays in sync with global travel data and airline availability.

CRM & Complaint Management

Centralized traveller feedback with automated resolution workflows for customer claims.

→ Faster response times, standardized handling, and higher retention rates.

Global & Local Payments

Checkout built for conversion, integrated with Stripe, Adyen, BLIK, and PayU.

→ Secure, mobile-first payment flow optimized for every market you operate in.

The SH design really hit the mark for us. It's simple, intuitive, and makes it easy for customers to see the benefits right away. This kind of clarity has helped us boost engagement in the program

Michał Jaworski

Michał Jaworski

E-Commerce Director @Rainbow

Our client – Rainbow Tours

How we transformed a simple add-on into a scalable revenue stream.

Our process:

Discovery

Strategy

Design

UX audit of the current solution

Functional and visual benchmarking

Co-creation workshops with the client

Product strategy definition

Initial design

RITE testing

Refined designs

Discovery

UX audit of the current solution

Functional and visual benchmarking

Strategy

Co-creation workshops with the client

Product strategy definition

Design

Initial design

RITE testing

Refined designs

The Outcome

Successfully managed 969 excursions across 28 countries.

0%

Sessions

0%

Engaged sessions

0%

Engagement rate

0%

Page views

0%

Entrances

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Frequently Asked Questions

How does AI search improve booking conversion for tour operators?

Traditional keyword search misses offers that don't have the exact matching tag. SmartSearch reads full hotel and excursion descriptions, understands the intent behind a query, and verifies that results actually meet the traveller's requirements — before returning them. This means more of your inventory becomes visible and users get a curated, accurate shortlist instead of thousands of unfiltered results.

Can your AI products integrate with existing travel systems like Amadeus or Sabre?

Yes. We build direct integrations with GDS platforms including Amadeus and Sabre for real-time inventory and flight management. We also integrate with booking engines, CRM systems, SSO, and payment providers like Stripe, Adyen, BLIK, and PayU — so your existing stack stays in place.

What AI products does SH offer for the travel industry?

We offer three AI products built for travel operations. SmartSearch is a semantic search engine with fact verification — it understands natural language queries and surfaces verified offers. KnowHub is an AI-powered knowledge portal that centralizes destination guides, hotel contracts, and procedures into one searchable database. InProduct is an AI copilot for travel SaaS platforms that reads your codebase and keeps documentation automatically up to date.

How do you ensure AI responses don't return incorrect or invented information?

All three of our AI products are built on a verified-answers model. SmartSearch traces every result back to a specific sentence in your source data. KnowHub only responds based on your own approved documents — it cannot generate answers outside that data. InProduct grounds every response in your actual codebase. None of our products use public AI training data to answer user queries.

How long does it take to implement SmartSearch or KnowHub for a travel platform?

Implementation timelines depend on your data complexity and existing infrastructure, but most deployments go live within 2 to 6 weeks. We handle source analysis, context modeling, integration, and precision testing before launch — and provide ongoing monitoring and optimization after go-live.

Is my travel data secure when using your AI products?

Yes. All products are ISO 27001 compliant. We do not use your data to train AI models. Data is encrypted at rest and in transit, database access is restricted to within the application, and we integrate with your existing SSO and access policies. Security is built into every stage of delivery — not added at the end.

Do you work with travel SaaS companies, or only tour operators?

Both. We work with tour operators who need smarter search and knowledge management, and with travel SaaS companies that need AI-powered product documentation and in-app support. Our clients include Rainbow Tours, CHOOOSE, and companies across Europe and the US operating in booking, logistics, and travel technology.

Got a system that's holding you back?

Let's talk about what needs to change, and how fast we can get there.

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